collaborated with a small engineering team to build multi-platform monitoring, sentiment detection, contact sync, and vertical-specific keyword packs. discovered early traction with real estate agents, car salespeople, and brokers, prompting a strategic shift from direct-to-consumer to a verticalized b2b model.
secured seed funding, launched with a techcrunch feature, and scaled to over 30,000 users—80% of whom converted to paid subscriptions. product became a lightweight crm alternative for solo sales operators, enabling systematic outreach and follow-ups around high-intent social signals.
