fjord's founders had a compelling vision for a nordic floating sauna experience and promising early go-to-market direction, but needed to sharpen execution and accelerate progress. they required help transforming ideas into structured, phased rollout—turning concepts into actionable, aligned roadmaps with clear customer segments, realistic timelines, and consistent progress rhythms.
operationalized launch through detailed phase-driven workback plans and shared trello board organized by alpha, beta, ga milestones with task ownership and due dates. led weekly syncs maintaining team focus and adaptability. used apollo ai to build targeted outreach lists tied to each persona, seeding demand pre-launch. delivered comprehensive go-to-market strategy including messaging frameworks, sequencing tactics, and partnership opportunities through collaborative workshops aligning co-founders and unblocking decisions. fjord now operates with launch plan grounded in validated customer segments, real timelines, and actionable marketing strategy. established sustainable progress rhythms, activated mailing list for midweek demand, and created clarity enabling focused effort allocation. laid foundation for differentiated wellness brand combining operational discipline with strategic focus—positioned for launch traction and scalable long-term growth.
